Kolejną po konferencji prasowej formą spotkania z dziennikarzami jest briefing prasowy. Są tacy, którzy uważają, że ten stosunkowo niedawno wprowadzony model, jest atrakcyjniejszy od swojej starszej siostry. Konferencja i briefing mają oczywiście wiele wspólnego, ale ten drugi rodzaj wydarzenia ma bardziej „luźny” charakter.
Podstawowa różnica dotyczy czasu trwania spotkania z dziennikarzami sposobu prezentowania informacji oraz ilości występujących osób. Briefingi zwykle organizuje się tuż przed lub tuż po wydarzeniu, którego dotyczy. Często słyszymy o briefingu premiera po meetingu z przedstawicielem np. władz innego państwa. Podczas takiego spotkania z dziennikarzami prelegenci zwykle stoją, a ich liczba nie przekracza 2-3 osób. Przedstawione przez rzecznika prasowego przekazują zwięzłe stanowiska i informacje. Po tej części może, ale nie musi nastąpić czas na pytania od dziennikarzy. Rzecznik prasowy może również ograniczyć liczbę pytań.
Briefingi ze względu na swój uproszczony charakter organizowane są w różnych miejscach. Nie musi być to sala konferencyjna czy inne przystosowane do spotkania z mediami pomieszczenie. Dziennikarzy można zaprosić na teren budowy, przed wejście do urzędu, a nawet ulicę, która np. nadaje się do remontu.
Podobnie jak podczas konferencji, przygotowując wystąpienia należy dokładnie przemyśleć jaki chcemy wysyłać komunikat. Trzeba pamiętać o tym, by w zwięzłych zdaniach zawrzeć najbardziej istotne wiadomości, które posłużą do zbudowania newsa. Po briefingu rzecznik prasowy lub osoba oddelegowana do kontaktów z mediami nie musi rozdawać streszczonych informacji. Zwykle nie ma czasu na ich przygotowanie. Przydatnym może być natomiast wiadomość dotycząca wydarzenia przesłana kilka godzin później na adresy mailowe zainteresowanych redakcji.
news365.pl
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news365.pl
O r g a n i z u j e s z ? Poradnik Briefing prasowy
Briefing prasowy
Briefing prasowy
- zwięzła forma
- ograniczona liczba występujących 1-3 osoby
- ciekawa sceneria (ale nie zakłócająca komunikację np. hałas maszyn)
| « poprzednia | następna » |
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Zielona Góra
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Dzisiaj jest: 23 Styczeń 2021 | Imieniny obchodzą: Maria, Ildefons, Rajmund
NAJBLIŻSZE WYDARZENIA
KALENDARZ
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Strict Standards: Non-static method JFactory::getSession() should not be called statically in /libraries/joomla/factory.php on line 163
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Strict Standards: Non-static method JFactory::getUser() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 299
Strict Standards: Non-static method JLoader::import() should not be called statically in /libraries/loader.php on line 186
Strict Standards: Non-static method JFactory::getSession() should not be called statically in /libraries/joomla/factory.php on line 163
Strict Standards: Non-static method JFactory::getACL() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 300
Strict Standards: Non-static method JFactory::getUser() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 299
Strict Standards: Non-static method JLoader::import() should not be called statically in /libraries/loader.php on line 186
Strict Standards: Non-static method JFactory::getSession() should not be called statically in /libraries/joomla/factory.php on line 163
Strict Standards: Non-static method JFactory::getACL() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 300
Strict Standards: Non-static method JFactory::getUser() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 299
Strict Standards: Non-static method JLoader::import() should not be called statically in /libraries/loader.php on line 186
Strict Standards: Non-static method JFactory::getSession() should not be called statically in /libraries/joomla/factory.php on line 163
Strict Standards: Non-static method JFactory::getACL() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 300
Strict Standards: Non-static method JString::trim() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 4896
Strict Standards: Non-static method JLoader::import() should not be called statically in /libraries/loader.php on line 186
Strict Standards: Non-static method JFactory::getDBO() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 4842
Strict Standards: Non-static method JFactory::getUser() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 299
Strict Standards: Non-static method JLoader::import() should not be called statically in /libraries/loader.php on line 186
Strict Standards: Non-static method JFactory::getSession() should not be called statically in /libraries/joomla/factory.php on line 163
Strict Standards: Non-static method JFactory::getACL() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 300
Strict Standards: Non-static method JString::trim() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 4896
Strict Standards: Non-static method JLoader::import() should not be called statically in /libraries/loader.php on line 186
Deprecated: Non-static method JFactory::getConfig() should not be called statically, assuming $this from incompatible context in /libraries/joomla/application/application.php on line 382
Strict Standards: Non-static method JFactory::getUser() should not be called statically in /components/com_jcalpro/include/functions.inc.php on line 4012
Strict Standards: Non-static method JLoader::import() should not be called statically in /libraries/loader.php on line 186
Strict Standards: Non-static method JFactory::getSession() should not be called statically in /libraries/joomla/factory.php on line 163
Deprecated: Non-static method JText::_() should not be called statically, assuming $this from incompatible context in /libraries/joomla/utilities/date.php on line 299
Deprecated: Non-static method JFactory::getLanguage() should not be called statically, assuming $this from incompatible context in /libraries/joomla/methods.php on line 120
Deprecated: Non-static method JText::_() should not be called statically, assuming $this from incompatible context in /libraries/joomla/utilities/date.php on line 266
Deprecated: Non-static method JFactory::getLanguage() should not be called statically, assuming $this from incompatible context in /libraries/joomla/methods.php on line 120
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Aktualnie
Deprecated: Non-static method modWhosonlineHelper::getOnlineCount() should not be called statically, assuming $this from incompatible context in /modules/mod_whosonline/mod_whosonline.php on line 23
Deprecated: Non-static method JFactory::getDBO() should not be called statically, assuming $this from incompatible context in /modules/mod_whosonline/helper.php on line 21
Deprecated: Non-static method JModuleHelper::getLayoutPath() should not be called statically, assuming $this from incompatible context in /modules/mod_whosonline/mod_whosonline.php on line 30
Deprecated: Non-static method JText::_() should not be called statically, assuming $this from incompatible context in /modules/mod_whosonline/tmpl/default.php on line 6
Deprecated: Non-static method JFactory::getLanguage() should not be called statically, assuming $this from incompatible context in /libraries/joomla/methods.php on line 120
Naszą witrynę przegląda teraz
Deprecated: Non-static method JText::sprintf() should not be called statically, assuming $this from incompatible context in /modules/mod_whosonline/tmpl/default.php on line 11
Deprecated: Non-static method JFactory::getLanguage() should not be called statically, assuming $this from incompatible context in /libraries/joomla/methods.php on line 134
90 gości
Deprecated: Non-static method JText::_() should not be called statically, assuming $this from incompatible context in /modules/mod_whosonline/tmpl/default.php on line 26
Deprecated: Non-static method JFactory::getLanguage() should not be called statically, assuming $this from incompatible context in /libraries/joomla/methods.php on line 120
Deprecated: Non-static method JFactory::getDBO() should not be called statically, assuming $this from incompatible context in /administrator/components/com_joomlastats/database/access.php on line 65
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
Deprecated: Non-static method JFactory::getConfig() should not be called statically, assuming $this from incompatible context in /libraries/joomla/application/application.php on line 382
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
Deprecated: Non-static method JFactory::getDBO() should not be called statically, assuming $this from incompatible context in /administrator/components/com_joomlastats/database/access.php on line 65
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
Deprecated: Non-static method JFactory::getApplication() should not be called statically, assuming $this from incompatible context in /administrator/components/com_joomlastats/count.classes.php on line 250
Deprecated: Non-static method JFactory::getConfig() should not be called statically, assuming $this from incompatible context in /libraries/joomla/application/application.php on line 382
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
Deprecated: Non-static method JFactory::getUser() should not be called statically, assuming $this from incompatible context in /libraries/joomla/application/application.php on line 1058
Strict Standards: Non-static method JLoader::import() should not be called statically in /libraries/loader.php on line 186
Deprecated: Non-static method JFactory::getSession() should not be called statically, assuming $this from incompatible context in /libraries/joomla/factory.php on line 163
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
Deprecated: Non-static method JFactory::getDocument() should not be called statically, assuming $this from incompatible context in /libraries/joomla/application/application.php on line 1111
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
Strict Standards: Non-static method JFactory::getConfig() should not be called statically in /administrator/components/com_joomlastats/base.classes.php on line 544
